Often you will see great ideas for websites that fall short in practice. Why? They are not user-friendly and easy to navigate. The only way to avoid that is through functional web-design.
While functionality is important for a website to succeed, it is equally important to ensure that the website is user-friendly. Before publishing a website, it is crucial to consider its functionality and ensure that it is working properly.
When it comes to websites that have already been created, it is important that their functionality is working properly before they are made publicly available.They must be able to adjust to the constantly evolving world of technology in order to remain relevant and effective. This means that websites need to be updated and improved regularly to keep up with the new technologies, devices and user preferences.
What is considered a user-friendly website?
A user-friendly website is a website that is designed in a way that makes it easy and intuitive for visitors to navigate and use. For example, when considering an E-Commerce website, it’s important to assess the user’s experience from the moment they land on the homepage to when they complete their purchase. Is the process smooth, with clear marketing messages and easy-to-navigate pages?
These are all elements of usability, which is becoming increasingly important as users become more comfortable with technology. In short, a user-friendly E-Commerce website should be designed with the user’s needs and preferences in mind. Thus, making it easy and enjoyable for them to complete their desired actions, such as making a purchase.
If a website is hard to use and confusing for the user, it will likely result in a decrease in its popularity, which can have negative consequences.
What is the most effective way to prevent this issue? Just follow these steps:
- Research: Examine your competitors closely. Evaluate their offerings to identify any areas where they fall short or have gaps in their products or services. This can help you determine where you can differentiate yourself and provide unique value to potential customers.
- Clear goals: Establish specific and measurable objectives for your website to achieve. Determine how you can differentiate your website from those of your competitors. Identify the unique value you can offer to your target audience.
- Design: To achieve the objectives you have established for your website, you need to develop a plan of action. What color palette and style do you think will suit your website? See if you can simplify procedures to improve customer engagement.
- Innovative: To assess the functionality of your design, creating a test website is the most effective approach. This allows you to determine whether everything is functioning as intended or if any adjustments need to be made.
- Test: Once you have created a test website, it’s important to gather feedback from others to improve its functionality. By gathering insights from others, you can optimize your website to better meet the needs of your target audience and improve its overall performance.
- Repeat: After gathering feedback and insights from your test website, return to the design stage to address any identified issues and implement solutions. Make the necessary adjustments and improvements and retest the website to ensure that the changes have been effective. Repeat this process as many times as needed to refine the website until it meets your desired level of functionality and usability.