Online shopping has become increasingly popular among consumers. A growing number of people are choosing to make their purchases through E-commerce platforms. In 2008, around 3.5 million Greeks made online purchases of goods and services, which amounted to a total value of approximately 4.5 to 5 billion Euros.
Rising shopping trend
The trend of online shopping continues to grow. Greek consumers are now choosing to make most of their purchases through e-commerce platforms.
Research shows, that 50% of Greek consumers conduct online research before making a purchase at a physical store. This highlights the importance of having a strong online presence and providing comprehensive product information to potential customers.
As Greek consumers become more comfortable with online shopping, this shopping trend is expected to continue growing. It’s crucial for businesses to make the right investments in creating and maintaining an effective online store (e-shop) if you want to capitalize on this trend and reach a wider audience of potential customers.
Tips to improve your e-shop sales
If you’re looking to improve your sales of your e-shop, be sure to keep the following points in mind.
- High-quality images: Keep in mind that high-quality photos can be a key factor in driving sales and attracting customers to your products, as they help the customers to evaluate products they cannot physically touch or handle. So, it’s essential to have clear, detailed and sufficient product photos that showcase your products in the best possible way.
- Establishing trust: Building consumer trust is crucial for the success of any E-commerce. One way to establish trust on your website is by displaying trust certificates and important documents e.g. return policies and data protection policies. It’s also important to provide secure payment options, such as an SSL certificate, to ensure customer information is protected. Research indicates that as many as 70% of consumers abandon online purchases. Why? They don’t trust the website they are buying from.
- Maximize product visibility: By incorporating key tactics you can improve your search engine ranking: e.g. integrate keywords into the product title, labels, description and URL. This way, you can enhance the visibility of your products in online searches.
- Reviews: Reviews are very important for your business. According to recent surveys, the majority of consumers (8.5 out of 10) rely on personal reviews to guide their purchasing decisions. In fact, only 12% of consumers do not read reviews at all. Encouraging customers to leave reviews not only influences their decisions but also boosts your website’s organic ranking, making it more visible to potential customers.
- Social media: Inactive social media on platforms like Facebook, Instagram and TikTok offer little value to your e-shop. To fully leverage the power of social media, your e-shop must maintain: an active presence with regular posts, engagement with customers and targeted advertising campaigns. Failing to capitalize on the vast opportunities presented by social media can result in missed growth potential and lost revenue.
In conclusion, enhance your product listings by regularly optimizing them for SEO and adding high-quality photos.You can also provide detailed purchase information and encourage customer reviews.
Building a positive reputation for your online store is crucial. So, be sure to prioritize this.
By taking these steps, along with more specialized strategies, you can attract potential customers to your e-shop. Without having to invest unnecessary time and resources in ineffective marketing campaigns.