In the past, when we wanted to locate a store or restaurant in a new city, we often relied on local knowledge from people around us, such as asking for recommendations from locals or consulting physical maps and directories. However, with the rise of technology and the widespread use of smartphones, people now have access to a variety of online tools to aid in their search. With Google’s search engine, people now have the convenience of quickly and easily finding any business they need by simply typing in a search query.
“Google My Business” is a complimentary service by Google to businesses, which allows them to establish an online presence in the form of an electronic profile. This online profile functions as a digital representation of a company’s business card and can be viewed by potential customers on Google search results, Google Maps and Google + platforms.
By creating a profile on Google My Business, businesses can provide their customers with easy access to crucial information such as:
- Contact details
- Operating hours
- Link to their website
If you’re unsure whether your business needs a Google My Business profile, consider these benefits:
- Enhance your visibility in local search results
- Boost your business’s credibility with potential customers
- Improve your website’s search engine optimization (SEO)
- Better communication with your customers
- Analyze data
- Showcase your products or services
- Display your hours and offers
Therefore, Google My Business is a valuable toolkit for any business. If you want to make your presence felt online, consider creating an online profile.